Let Pi denote patient i and the treatments be denoted by A and B. Thus P2B represents patient 2 on treatment B. P1 represents the average outcome over a sample of patients from which patient 1 was selected.

DesignPatients Compared
6-period crossoverP1A vs P1B (directly measure HTE)
2-period crossoverP1A vs P1B
RCT in idential twinsP1A vs P1B
group RCTP1A vs P2B, P1=P2 on avg
Observational, good artificial controlP1A vs P2B, P1=P2 hopefully on avg
Observational, poor artificial controlP1A vs P2B, P1P2 on avg
Real-world physician practiceP1A vs P2B